In '09 I will be writing my masters' thesis on a marketing topic that I have yet to determine. It involves a literature review, primary and/or secondary research and then the report. The report itself will be between 15,000 - 20,000 words.
At the moment I am thinking along the broad topic lines of something to do with brand management and digital (incl. new media). I guess I could look at online branding (such as looking at recent results released through the IAB).
I'm also tossing up between doing a coursework module in 'Services Marketing' (a bit repetitive on my existing theory) or lashing out a little into something under the advertising or PR umbrella.
Would love to hear people's opinions...