In '09 I will be writing my masters' thesis on a marketing topic that I have yet to determine. It involves a literature review, primary and/or secondary research and then the report. The report itself will be between 15,000 - 20,000 words.At the moment I am thinking along the broad topic lines of something to do with brand management and digital (incl. new media). I guess I could look at online branding (such as looking at recent results released through the IAB).
I'm also tossing up between doing a coursework module in 'Services Marketing' (a bit repetitive on my existing theory) or lashing out a little into something under the advertising or PR umbrella.
Would love to hear people's opinions...
talk about branding. you could go on forever about branding (incorporating advertising and everything else you mentioned) and how products like coke don't even need to advertise anymore, yet they still do.
ReplyDeletethesis writing sounds awfully dull. i'm so glad i made an automatic cocktail maker instead
Good luck with the thesis Kate. I finished my Marketing Masters this year and miss the study aspect but like the time I have back.
ReplyDeleteKeep us updated on how you get on. You may get some help from us all!