IBM - Mitsukoshi: Marketing to Japan's Ageing Population

I liked this micro-documentary that I saw on IBM's Documentary Channel. It's interesting to see the benefits of optimising websites for differing generations, including the addition of verbal directions/prompters. With Gen Y being so topical and blinding, especially in relation to technology it's easy to forget the older generation. I'd love to see more examples of strategies tailored towards the 65 plus market.

IBM's channel can be found here:
http://www.youtube.com/user/IBMDocumentaries