Microsoft Shoe Circus TVC feat. Jerry Seinfeld and Bill Gates

Microsoft launched a new TVC featuring Bill Gates and Jerry Seinfeld, who reportedly received USD$10 million to appear. The whole thing is a bit of a teaser for Microsoft's future, which is tagged as "Delicious" at the end.

Judging by some of the YouTube comments (which should be used as an infallible source of market research!), I don't think the desired result is what was hoped:

Jazkiljok says "Billionaire Bill shops at tacky shoe store at crappy mall where he coincidentally runs into Jerry who being out of work and having nothing to do all day - also hangs out in the same sad ass mall. Jerry makes inane comments cause he's bored, Bill wiggles his ass cause his haemorrhoids are itching."

luvmasterr comments, "The 90's are over, we want our commercials to be about something."

ifoundthemissinglink... "Sorry. The Mac and PC Commercials are still better. At least they make sense. At first I seriously thought this was a shoe commercial."