I couldn't find an actual product image but the above is in reference to BIC trying to enter the panyhose market... can anyone justify a logical link from biros to pantyhose for me please... anyone?
Crystal clear Pepsi... and the point was??????
Harley Davison Bakery Crafts - Martha Stewart eat your heart out!
Hooters Air took the promise of in-flight entertainment to a whole new level...Mark Ritson, one of my favourite marketing spokespeople slash writer, has a good article on stupid brand extensions from a 2007 issue of UK Marketing mag. http://www.marketingritson.com/documents/brandextensiondisease.pdf
Love it....can I offer you another really clever brand extension I've just posted...
ReplyDeletehttp://innovationfeeder.wordpress.com/2008/09/14/what-mother/
Hey,
ReplyDeleteThanks for your comment on TZ.
Yes the entry of Mother into the energy drink market has left many baffled.
I posted my two cents about it in the marketing mag forum:
http://www.marketingmag.com.au/forums/discussion/184/amother-crack-at-it-/#Item_5
I've heard it be mistakenly called 'Monster' which is rather fitting really!