The general intellectual, moral and cultural climates of an age... in short - a mash-up of random musings from a marketing, media, design, digital & tech lover.
Wednesday, 10 September 2008
Marketing Word of the Week
Can someone please remove the word leverage from the English and/or brand management dictionaries? It must be right up there with intangible, in terms of one of the most overused expression I've currently heard my marketing peers use. Anyone got any other pet hate words?