And no, I'm not talking about word-of-mouth marketing. I'm talking about the Australian women in online marketing movement (WOMM). There are simply too few of us. Head to any digital space and you'll find that the commentary is composed of around 90% male contributions. While this is fantastic contribution in its own right and critical to the advancement of the industry, more females need to get into this space and be recognised.
As part of the weekly social media club breakfasts that we've been holding in Melbourne, I'm constantly surprised that again only 10% of attendees are female. They are missing out on such valuable collaborative communication and networking in an informal environment.
You know that we need some more diversity when it seems like most of the females in the Australian online marketing community have the name Kate or Katie!
Katie Chatfield of Get Shouty
Katie Harris of Zebra Bites
Kate Richardson of Stickywood
Kate Tribe of Tribe Research
Kate Carruthers of Aide-Memoire
Kate Gamble of Bruce Clay
And obviously yours truly, to name but a few.
So perhaps the next time that you are having a conversation with a colleague or friend, who is showing the hint of an interest in social media, remember to show encouragement and insight. Then hopefully we'll start to see more of a balance in 2009.
Enjoy your weekend.