Friday, 10 October 2008

Shanghai Walkabout

It escaped me that there were numerous versions of the new Tourism Australia TVC; my critique below was focussed around the "New York" one, so here is the "Shanghai" one for completion. Thoughts? Looks a little bit more like Tim Burton, than Baz Luhrmann to me with the tealight candles in the tree. =) My preference is for the "New York" one as I feel the story doesn't develop as well in this version.

I also just wanted to throw some e-pinions in here from some comments following the clop on YouTube... interesting but mixed messages:

Oh you Americans and your miserable urban existence. Don't you wish a small Aboriginal stereotype would wander into your home off the street and throw dirt at you so you could jump around in a river too?
Oh Baz.
Impressive production values as always... but very little class.


Absolutely glorious. No sweeping shots of beaches and skyscrapers and running horses and smily children with zinc. Just a beautiful waterhole at sunset. Beautiful, sexy and smart. With a brilliant understanding that there are wealthy women all over the world who have lost themselves and who make the choices about travel destinations! Brilliant move Baz.

Absolutely perfect.

With the way the market is going, the only Americans who could afford to travel to Australia will be the rich ... who will probably be overworked and stressed. They recognized their market, and they hit home.
Well done Baz. Gave me chills.

why is it so depressing!?!? and why is there 1 minute of a depressed woman, backed by depressing piano, and only 30 seconds of anything about Australia???
Stick to movies Baz.

Ok, one last point superficial point before moving on, wtf is with the bleached blond hair on the little boy!

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