- Too much noise, so much noise in fact that it is nearly impossible for any brand to cut through the clutter without spamming their followers.
- If you want to follow more than 50 people (which most Tweeters do) then you are looking at about a tweet per minute showing up on your home page, meaning that any Tweet you make, rapidly becomes hidden in the myriad of other tweets.
- The platform is so one-dimensional it's not funny. Ok, I know the web lends itself well to succinctness but what really can 140 words display about a product or service? It's like going back a hundred years to the joyous days of when advertisement artwork just lay with the copywriter. No colour, no images, not visual assault... I have a mental image of a black and white poster on some swinging saloon doors in the wild wild west!
- If a brand wanted to appear professional then Twitter isn't the place. Do I really want to know when you are going to bed, going for lunch, getting a plane, enjoying your holiday (I'd suggest you gtf off Twitter if that's the case) or scratching your arse? No!
- ^ All of these personal activity Tweets were once the forefront of Twitter's USP but now? Well now it's like some late 90's congested internet chat room.
- It's simply a time-killer, after looking at the amount of time people spend Tweeting, I'm amazed that they can sustain it with other work related activities during their day. Other than personal fulfilment, what ROI is Twitter really offering? I know from my Tweeting experience that hardly anyone has clicked through to visit my blog but yes that's probably just me.
- Without any internal filtering systems, it is really hard to find relevant Tweets. You can be really selective with who you follows by just having 10 or so really informative and inspirational Twitters but where is the fun in that. You won't understand half of the @ replies.