Wednesday, 16 July 2008

Ikea: Nice example of OOH at a bus shelter

This instalment from Ikea is an impressive way to do out-of-home promotion and beats the bus shelters I've seen done up in Australia (which never seem to make it to Melbourne - probably because we don't use buses!). It's quite old, probably from a campaign in New York in 06 I believe just after doing a quick search. Nevertheless, I really like the idea. Who cares if the product gets damaged or stolen, being cheap and cheerful.

(Thanks to Flickr for the photo).

1 comment:

  1. that's AWESOME. have just sent pic to my ed as idea if we ever do new marketing/advertising campaign. thanks for posting!


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