This instalment from Ikea is an impressive way to do out-of-home promotion and beats the bus shelters I've seen done up in Australia (which never seem to make it to Melbourne - probably because we don't use buses!). It's quite old, probably from a campaign in New York in 06 I believe just after doing a quick search. Nevertheless, I really like the idea. Who cares if the product gets damaged or stolen, being cheap and cheerful.(Thanks to Flickr for the photo).
that's AWESOME. have just sent pic to my ed as idea if we ever do new marketing/advertising campaign. thanks for posting!
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